Netconcepts, the premier natural search firm enabling a leading tier of the top 200 Internet Retailers to “get found” online, is proud to welcome new team member, E-Business Account Director Fran Nahabedian to its Madison, WI office.
Nahabedian’s role with Netconcepts will be focused on driving the success of their E-Business client base. In so doing, she will be shaping the future development of Netconcepts’ customizable ecommerce solution, GravityMarket™.
GravityMarket, a powerful online retail management platform, is designed to provide retail owners a competitive edge as they grow their online business. Its features, such as a streamlined checkout process, has already helped firms such as billiards retailer PoolDawg increase their online sales exponentially.
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Michael Fitzgerald focuses on the popularity of Steve Spangler’s blog in this article written for Inc.com. Learn more about how Steve Spangler turned boring content and bad publicity into an overnight “organic” success with the advice of Stephan Spencer, Founder and President of Netconcepts.
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Providing “Toys with Conscience” to consumers around the world for over 20 years, PlayFair has offered unique, open-ended, stimulating learning, and educational toys through catalogs and retail locations. Sticking to their business foundation, Play Fair Toys wanted to be conscience of their online consumers and develop additional website merchandising control. Netconcepts rebuilt PlayFairToys.com to have as much character as their products.
Among the features of Playfairtoys.com are personalized account creation, real-time shopping cart on every page, newsletter sign-up, customer information section, help-text for shipping, gift wrapping, and much more including a blog written by President and CEO of Play Fair Toys, Marilyn Walker.
One of the most notable, and successful, aspects of Play Fair Toys is their usability of product navigation. Products are labeled into classic toys, by interest, activity, age level, sale items, best selling, and more. Check out PlayFairToys.com for all your educational toys & games for all ages.
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In this presentation to The Wisconsin Publishers’ Production Club’s (WPPC) Catalog Innovations meeting in January, Netconcepts’ Director of E-Business, Hershel Reese explains how Web 2.0 has great implications for catalogers and publishers online.
You Will Discover:
- Best practices for RSS usage
- The benefits of user generated content
- Why tagging matters for website owners
- How industry leaders are leveraging Web 2.0
- How social media can bump up your traffic and impressions
Download and listen to the Audio recording: MP3 (34 MB)
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Filed under: Blogs Business Blogging Buzz Marketing online marketing Podcasts RSS Marketing Web Marketing
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Countrywide’s CreditDemystified.com Isn’t a Blog, or Is It?
Web development companies are increasingly recognizing the potential of WordPress as a content management system (CMS). CreditDemystified.com, an educational site developed for Countrywide Home Loans, illustrates how a corporate microsite can successfully be adapted to the blog platform.
The microsite, developed by Netconcepts, is designed to help visitors become credit savvy by providing simple answers to credit questions. Although the microsite’s platform is WordPress, CreditDemystified.com is far from a traditional blog.
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PoolDawg offers one of the largest selections of billiards and gameroom products on the web. PoolDawg is also the ultimate resource for your home gameroom, carrying pool table repair kits and furnishings certain to improve any gameroom. After a Pooldawg.com website audit, this ecommerce site was redesigned and built by Netconcepts to ensure full SEO site structure could be achieved.
Among the extraordinary site features offered to customers are testimonials, buying guides, billiard basics, RSS for featured products, detailed product specifications, and more.
One of the unique and very successful features of the new PoolDawg site is the shopping cart, real-time, shipping estimator. Providing a shipping estimate early in the check out stage allows for total price transparency to the shopper and conversion rate optimization to PoolDawg. PoolDawg.com offers one stop shopping for all your billiard needs.
Also see PoolDawg testimonial
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Search Engine Strategies — San Jose, CA
This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.
Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Vice President of Publisher Services, FeedBurner
Amanda Watlington, Ph.D., APR, Searching for Profit
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School Kids Healthcare offers a complete line of school nurse supplies and school nurse equipment to help school nurses fulfill their mission.
The company came to Netconcepts to establish a complete ebusiness presence. The site we created for them offers more than great nursing supplies and equipment. It offers the latest school kids news and a separate nursing blog, authored by a local school nurse.
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DM News is a well-respected trade magazine for direct, online, and database marketers. Their blog provides their journalists with a place to record observations, to opine, to let their hair down and to write more informally and about more obscure topics. Not everything warrants coverage in print, but some things definitely warrant a blog mention. The DM News Blog gives readers a much better sense for the people behind DM News, who they are, and what interests them. In other words, it’s an inside view into the DM News newsroom.
Of course, as a group blog, the blogging system supports multiple authors. It includes an RSS feed. Since DM News’ staffers go to plenty of conferences and trade shows, it’s not surprising that they blog frequently about what is happening at these shows; therefore a separate subcategory is dedicated to each of the major shows that DM News attends.
DM News, welcome to the blogosphere! Glad that Netconcepts could help you get there.
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Our client Steve Spangler is quite the renaissance man. In addition to being the CEO of a catalog company, he is also a toy inventor, an Emmy award winning television personality, a magician, an educator and a certified professional speaker. Just the sort of person you’d want blogging and podcasting.
The audio podcasts featured on Steve’s blog are targeted towards science teachers and include interviews with leading educators and monologues from Steve with helpful teaching tips. The video podcasts, targeted towards both teachers and parents, are some of the most amazing experiments you have ever seen. From exploding pumpkins to flying potatoes and erupting soda bottles, each episode is a hoot!
Functionality on the blog includes email subscriptions to posts and comments, buttons for readers to submit the post to Digg or del.icio.us, tag clouds and tag pages, RSS feeds, a audio podcast player built right into the blog, and more. Read the case study to learn more about this project and some of the results, including the fact that over 13% of their online sales can be attributed to Steve’s blog. The company’s products, which include science toys and experiment kits, are worked into the blog in a very soft sell way, so the blog doesn’t seem like a shill for the ecommerce shop.
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